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Oltre Digital Marketing Agency Belgium

  • User Experience (UX) & Information Architecture
  • Translations, Proofreading & Content Marketing
  • Lead Generation, CRM & Marketing Automation
  • Social, Display, Native and Video Advertising
  • Web Design, WordPress & Landing Pages
  • Media Network & Media Publishing
  • E-Commerce & Dropshipping
  • Growth Hacking
  • Digital Strategy
  • Training services
  • Search Marketing (PPC / SEA)
  • Search Engine Optimisation (SEO)
  • Performance and Affiliate Marketing
  • Web Analytics & Performance Dashboards
  • Creative studio: photography & music creation
  • Social Media Strategy and Influencer Marketing

Solutions Beyond Expectations.

Discover BRAVO™, Our Exclusive Marketing Model

A revolutionary approach in 5 steps...

BRAVO Digital Marketing Model

Be relevant!

The world of digital marketing is changing faster than ever before.

With the introduction of powerful AI tools and the constant evolution of new technologies, marketing professionals, entrepreneurs, and business owners need a dynamic, adaptable model to stay ahead of the curve.

That’s where our BRAVO approach comes in.

BRAVO stands for:

  1. Benchmark (B)
  2. Research (R)
  3. Architect (A)
  4. Validate (V)
  5. Optimize (O)

This game-changing digital marketing model will redefine the way you approach your marketing strategy, enabling you to capitalise on the opportunities of the rapidly shifting digital landscape.

By embracing our B.R.A.V.O. model, you’ll not only stay ahead of your competition but also secure your place in the future of digital marketing.

So, are you ready to join the B.R.A.V.O. Revolution?

Get started today by getting in touch with us!


B = Benchmark

Companies should establish their current market position and performance metrics in this phase. This involves assessing current digital marketing efforts, understanding customer needs and preferences, and analysing competitors.


  • Review current digital marketing performance
  • Analyze customer needs and preferences
  • Identify key competitors and their strategies


  • Conduct a digital marketing audit
  • Perform customer surveys and focus groups
  • Conduct competitor analyses


  • Use analytics tools to measure website traffic and engagement
  • Review social media performance
  • Collect customer feedback through surveys and interviews

Case Example

A small organic food retailer in the Belgium would start by reviewing their website performance, social media engagement, and email marketing results. They would analyse customer preferences for organic food products and identify major competitors.

R = Research

In this phase, we explore market trends, emerging technologies, and potential industry evolution scenarios. This includes considering the impact of AI tools and other technological advancements.


  • Identify market trends and opportunities
  • Understand the potential impact of emerging technologies
  • Prepare for industry evolution and potential future scenarios


  • Monitor industry news and expert opinions
  • Attend relevant conferences and events
  • Collaborate with industry experts and partners


  • Perform keyword research to identify trending topics
  • Use tools like Google Trends and BuzzSumo to analyse popular content
  • Engage in online forums and communities related to the industry

Case Example

A pharmaceutical company based in Germany would research global health trends, advancements in drug development technologies, and the possible impact of AI on drug discovery and delivery.

A = Architect

At this stage, we design and plan their digital marketing strategy based on the insights gathered from the previous phases (Benchmark and Research). Steps involve selecting target segments, setting objectives, and allocating resources.


  • Define target segments and customer personas
  • Establish digital marketing objectives
  • Allocate resources and budget


  • Develop buyer personas based on customer research
  • Set SMART objectives (Specific, Measurable, Achievable, Realistic, and Time-bound)
  • Prioritize digital marketing channels and tactics


  • Map customer journeys and touch-points
  • Develop content marketing plans
  • Allocate budget across digital marketing channels

Case Example

An Indian ed-tech startup providing online courses would develop detailed buyer personas, establish objectives for user acquisition and engagement, and allocate resources for content creation, social media marketing, and paid advertising campaigns.

V = Validate

Once reaching this point, we test and refine the whole digital marketing strategy designed and implemented for you. This involves launching pilot campaigns, tracking performance, and adapting the strategy based on feedback and results.


  • Test and validate digital marketing tactics
  • Monitor performance and gather feedback
  • Refine the strategy based on the results


  • Launch pilot campaigns for selected tactics
  • Use A/B testing and experimentation
  • Implement feedback loops and continuous improvement processes


  • Test different ad creatives and targeting options
  • Conduct usability testing for website and landing pages
  • Analyze email open and click-through rates

Case Example

A UK-based fashion e-commerce brand would test different advertising creatives, targeting options, and promotional offers to validate its digital marketing strategy, making data-driven refinements to optimise performance.

O = Optimise

In the last phase, we continue to optimise the digital marketing efforts based on performance data and industry changes. This includes staying updated on market trends, technological advancements, and competitor activities.


  • Continuously improve digital marketing performance
  • Stay updated on industry trends, emerging technologies, and competition
  • Adapt the strategy to market changes


  • Regularly review digital marketing performance
  • Maintain an agile approach to strategy and execution
  • Foster a culture of innovation and continuous learning


  • Implement conversion rate optimisation techniques
  • Use tools like SEMrush, Ahrefs or others to monitor competitors
  • Attend industry events and webinars to stay updated on trends and technologies

Case Example

A French fintech company providing online banking services would continuously optimise their digital marketing efforts by reviewing performance data, staying updated on fintech industry trends, and adapting its strategy based on market changes and competitor activities.

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What is a Digital Strategy?

Digital Strategy is the overall plan to use digital technologies and channels to achieve specific business goals. It involves identifying the most effective ways to use digital tools and channels to reach target customers, engage with them, and achieve desired outcomes.

How to build a successful Digital Marketing Strategy?

To succeed with a digital marketing strategy, it’s essential to clearly define your business goals and objectives and then align them with your target audience and the digital channels and tools most likely to reach and engage them. This may involve conducting market research to understand your audience and their online behaviour and analysing the competitive landscape to see how other companies in your industry are using digital channels.

Once you clearly understand your target audience(s) and the digital channels and tools available to you, you can begin to develop a plan to achieve your business goals. This may involve creating and implementing tactics such as:

  • Developing a website or online store
  • Creating and distributing content, such as blog posts, articles, or videos
  • Running paid advertising campaigns on platforms like Google Ads (Search, Display, Shopping, Video), TikTok, Meta (Facebook, Instagram) and other platforms
  • Using social media to build a following and engage with customers
  • Optimising your website for search engines through Search Engine Optimization campaigns (SEO, see related tab)
  • Using email marketing to stay in touch with customers and drive sales

To succeed with a digital strategy, it’s also important to regularly track and measure the effectiveness of your tactics and make adjustments based on the data you collect. This will help you fine-tune your approach and ensure you get the most out of your digital efforts. You can trust our Digital Marketing Agency in Brussels.

What is Search Engine Optimisation aka SEO?

SEO stands for search engine optimisation, and it is the process of optimising a website to rank higher in search engine results pages (SERPs). Most of the search market shared is owned by Google (up to 90% in many Western countries) so its frequent algorithm updates affect SEO tactics.

This is done through a combination of on-page and off-page techniques, such as keyword research, content optimisation, and link building. SEO can be highly rewarding – since it’s free traffic – but in comparison with other digital marketing channels like Search Engine Advertising (SEA) or other forms of online advertising, it takes longer and can’t assure success in the long term if it’s not done right.

Three main pillars of SEO are content marketing, technical SEO and link-building, to help a domain gain authority. It’s important to avoid so-called black-hat techniques (made to trick the search engine) because they may lead to an entire website ranking penalisation, causing damage to the entire business.

An important aspect of SEO, particularly for small businesses, is constituted by local searches, which can make a huge impact in terms of business (think of restaurants, hairdressers, professionals like lawyers, dentists, etc.)

In this case beyond a location on Google Map, it’s important to consider specific platforms like Tripadvisor, Booking, AirBNB and similar, where users search for fresh and updated information as well as social validation constituted by reviews.

For shopping is also relevant to take into account the ranking on marketplaces like Amazon, price comparison websites and aggregators, that cover a huge share of traffic.

7 rules to do SEO right in 2023

  1. Understand the algorithm updates and changes made by search engines such as Google, as they will impact your ranking.
  2. Focus on relevant and high-quality keywords – particularly intent ones, crucial for eCommerce websites – to make it easier for search engines to understand what your website is about.
  3. Ensure that your website is mobile-friendly and loads quickly, as these factors are important for ranking.
  4. Use social media and other digital marketing channels to build a solid online presence and drive traffic to your website.
  5. Monitor and track your website’s performance using tools like Google Analytics and technical tools like GTmetrix, and make necessary adjustments to improve ranking, monitoring competitors too.
  6. Utilise content marketing strategies to create valuable and informative content to attract and retain a clearly defined audience.
  7. Build high-quality backlinks from reputable websites to improve the credibility and authority of your website – but don’t buy them, because it might lead to severe rank penalisation.

By following these strategies, you can succeed with SEO in 2023 and drive more traffic and leads to your website. Get in touch to build or boost your digital presence on search engines.

Various tools characterise SEO (some free, like Google Search Console and other paid, but richer, like Semrush) and techniques developed by experts. However it’s not an exact science and there’s no perfect recipe lasting for long, since it’s affected by frequent fluctuations determined by industry trends and search engines innovations.

More than growing trends like voice search, according to many analysts, the most recent innovations represented by AI tools like ChatCPT are supposed to disrupt the SEO industry in the next years. Some people for years say that “SEO is dead” but in fact it never dies, it simply keeps on changing following technology evolution. You can trust our SEO specialists and experts in Belgium.

What is User Experience, aka UX

UX (user experience) refers to a user’s overall experience while interacting with a website or product.

Information architecture refers to the organisation and structure of the information on a website, including how it is labeled and navigated.

Many websites have a poor UX

Often websites fail with UX and information architecture because they do not effectively consider the needs and preferences of their users.

For example, a website may be cluttered and confusing, with poorly labelled links and a confusing layout. This can lead to frustration and a lack of engagement from users. Websites and apps, to be successful, have to be user-centric, not product-centric or company-centric. Testing conducted by externals can help to mitigate the detrimental effect of biased assumptions.

How to build a successful User Experience

To build a successful UX design, it is crucial to focus on usability and simplicity, and keep the user in mind: your digital product has to be user-centric. This includes ensuring the website is easy to navigate, has clear and concise content, and provides a consistent and coherent experience for users.

It is also important to conduct user research and testing to identify and address any issues or pain points in the user experience.

Other strategies to improve UX include designing for mobile devices, providing clear calls to action, and using visual design elements to guide users through the website.

Popular tools used in UX design (2023)

  1. Sketch or Adobe Illustrator – for creating wireframes, prototypes, and high-fidelity mockups
  2. Figma or InVision help creating interactive prototypes and conducting user testing
  3. UserTesting or Lookback – for conducting user research and usability testing
  4. Yandex Metrica and Microsoft Clarity (both free) as well as MouseFlow, HotJar or Mixpanel (paid) can analyze user behaviour generating heatmaps, form tracking, scroll tracking, sessions recordings (mind the privacy!). Google Analytics 4 can be helpful too to analyse performance across the user journey.
  5. Monday, Freedcamp, Trello or Asana are useful for project management and collaboration
  6. User persona templates or empathy maps – for understanding user needs and motivations: many resources are offered by Nielsen Norman Group, world’s leader in UX
  7. Heuristic evaluation or usability checklist – for evaluating the usability of a design
  8. User journey maps or experience maps – for visualising the user’s experience with a product
  9. A/B testing tools – for comparing and analyzing different design variations to determine which performs best. An example is Google Optimize (free).

Social Media Marketing in 2023

Social media marketing is using social media platforms and websites to promote a product or service.

It involves creating and sharing relevant content to the target audience and engaging with potential customers to build relationships and drive sales.

The latest trends in social media marketing

Some of the most recent trends in social media marketing include:

  1. Video content: Video is becoming increasingly popular on social media platforms, with platforms like Instagram and Facebook prioritizing it in their algorithms. Brands are using video to showcase products, tell stories, and engage with their audience.
  2. Influencer marketing involves partnering with social media influencers to promote a product or service. Brands are using influencers to reach new audiences and build trust with potential customers.
  3. Micro-moments: Brands focus on creating content and campaigns that capture users’ attention in the short bursts of time they spend on social media. This involves creating quick and easily digestible content that is relevant to users’ interests and needs.
  4. Personalisation: Social media platforms use artificial intelligence and machine learning to personalise user content. Brands are using this technology to tailor their messaging to individual users and create more personalized experiences.
  5. Interactive content: Brands use interactive content, like polls and quizzes, to engage with their audience and gather data on their preferences and behaviors.

Winning strategies on social channels in 2023

Some winning strategies for social media marketing include:

  1. Creating a consistent brand voice and visual identity: This helps to establish a strong brand identity and makes it easier for users to recognize and connect with your brand.
  2. Engaging with your audience: Responding to comments and messages, asking for feedback, and sharing user-generated content all help to build relationships with your audience.
  3. Providing value: Share content that is relevant and useful to your audience, whether it be educational, entertaining, or informative.
  4. Analyzing data: Use analytics tools to track your performance and understand what is and isn’t working for your brand. This can help you fine-tune your strategy and make informed decisions about your content and campaigns.


CRM (customer relationship management) is a software or system that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle. This includes tracking customer interactions, managing customer data, and analyzing customer behavior and preferences.

Marketing Automation

Marketing automation uses software or tools to automate marketing tasks and processes, such as email campaigns, social media posts, and lead generation.

Popular CRM & Marketing Automation platforms

Among the most popular software for CRM and marketing automation, there are:

  1. Salesforce: A popular CRM platform that allows businesses to manage and analyze customer interactions, data, and behaviour.
  2. HubSpot: A comprehensive CRM and marketing automation platform that offers a range of tools for lead generation, email marketing, social media management, and more. It starts with a free version.
  3. Zoho: A CRM and marketing automation platform that offers a range of tools for managing customer interactions, data, and behaviour, as well as automating marketing tasks.
  4. SharpSpring: A marketing automation platform that offers a range of tools for lead generation, email marketing, social media management, and more.
  5. Marketo (owned by Adobe): A marketing automation platform that offers a range of tools for lead generation, email marketing, social media management.

How to choose the right marketing automation tool

To choose the CRM that best fits your organisation, it’s essential to evaluate many the elements, in particular:

  1. Ease of use: The marketing automation tool must be easy to use and navigate, so that small business owners and marketers can easily understand and utilise its features.
  2. Cost: For SMEs, cost is often a major factor in deciding which marketing automation tool to use. It is important to evaluate the pricing structure and determine if it is within the company’s budget.
  3. Features and functionality: Evaluate the features and functionality of the marketing automation tool to determine if it meets the needs of the small business. Consider things like email marketing capabilities, lead generation, and customer segmentation.
  4. Integrations with other software: Many small businesses use multiple marketing tools to manage their campaigns. It is important to ensure that the marketing automation tool integrates seamlessly with these other tools.
  5. Scalability: As a small business grows, it is important that the marketing automation tool can grow with it. Evaluate if the tool can handle an increase in workload and customer base.
  6. Customer support: It is important to have access to reliable customer support when using a marketing automation tool. Evaluate the level of support offered by the company and if it meets the needs of the small business.
  7. User reviews: Look at reviews from other small businesses that have used the marketing automation tool to get a sense of its effectiveness and ease of use.

Performance Marketing

Performance marketing or better, performance-based advertising, uses data and analytics to optimise marketing efforts and drive measurable results.

It focuses on delivering tangible outcomes such as leads, sales, and revenue through targeted campaigns and channels.

Affiliate Marketing

Affiliate marketing is performance marketing where affiliates (individuals or companies) promote a company’s products or services and receive a commission for each sale or lead they generate.

Affiliates use various methods, such as social media, email marketing, and content marketing to promote the company’s products or services to their audience.

Native Advertising

Native advertising is a form of online advertising that is designed to blend seamlessly with the content of a website or platform.

It appears in the same format and style as the surrounding content, making it less intrusive and more appealing to the viewer.

Native ads can take many forms, such as sponsored, in-feed, or recommended content.

The goal of native advertising is to provide relevant and helpful content to users while promoting a product or service.

Among the most popular platforms of native ads, there are Taboola and Outbrain.

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