Web design · WordPress

Websites for professional firms: fast, accessible and ready for AI search

Oltre Digital designs and builds WordPress websites for law firms, accountants, architects and other professional firms. Each site is fast, accessible, multilingual in English, Italian and French, and structured so that Google and AI assistants understand who the firm is and what it does. The firm owns the site, the domain and the content.

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Definition

What makes a good website for a professional firm?

  • Clear answers. Every page answers one question a client asks, in its first paragraph.
  • Speed. Pages that load fast on a phone, without heavy page builders.
  • Accessibility. Readable contrast, keyboard navigation and text alternatives, to WCAG 2.1 AA.
  • Structured data. The firm, its services, its people and its FAQs described in schema.org, the language search engines and AI assistants read.
  • Real multilingualism. Each language adapted to its market, with the right local terms.
  • Easy to update. The WordPress block editor, so the firm can change a text without calling anyone.

Why it matters

Why do speed and accessibility matter for a firm’s website?

A slow or hard-to-use site loses contacts before they read a word, and since 2025 accessibility is also a legal topic in the EU.

+8.4%

conversions on retail sites for a 0.1-second faster mobile site; +10.1% on travel sites.

Source: Deloitte Digital for Google, “Milliseconds Make Millions”

2025

is the year the European Accessibility Act started to apply: since 28 June 2025 many online services sold to consumers in the EU must be accessible.

Source: Directive (EU) 2019/882 (European Accessibility Act), art. 31

100

is the Lighthouse score of this website, oltredigital.com, for performance, accessibility, best practices and SEO on mobile.

Source: Google Lighthouse test of oltredigital.com, November 2026

How it works

How does Oltre Digital build a website?

  1. Content first. Before any design, Oltre Digital lists the questions clients ask and turns them into the structure of the site.
  2. Design. A visual identity for the web: typography, colours and page layouts that fit the firm, tested on phones first.
  3. Build. WordPress with the block editor and a lightweight theme, no page builders; reusable sections so new pages stay consistent.
  4. Languages. English, Italian and French versions adapted to each market and linked for search engines.
  5. Launch and handover. Redirects from old URLs, analytics with consent, Search Console and Bing set up, and a short training on how to edit the site.

Comparison

Website builder or custom WordPress site: what changes?

Website builder (e.g. Wix, Squarespace)WordPress site by Oltre Digital
OwnershipAn account on the platformDomain, hosting and content in the firm’s name
LanguagesDepends on the platform and its add-onsEach language adapted, linked with hreflang
Structured dataUsually basicOrganization, Service, Person and FAQ built in
Speed and accessibilityDepends on the templateTested with Lighthouse at every release
Changing provider laterOften hard to exportStandard, open-source software
Source: Oltre Digital.

Frequently asked questions

Why does Oltre Digital build websites with WordPress?

WordPress is open source, widely supported and easy to edit. The firm owns its site, can move it to another host or agency, and is not locked into a proprietary platform.

Are the websites accessible?

Oltre Digital designs and tests websites to meet WCAG 2.1 level AA, the level included in EN 301 549, the European standard used for the European Accessibility Act. Colour contrast, keyboard navigation and text alternatives are checked before every release.

Can the website be in English, Italian and French?

Yes. Each language version is adapted to its market rather than translated word for word, and the versions are linked with hreflang so that search engines and AI assistants show the right one.

Who owns the website?

The firm does: the domain, the hosting account and all the content are in the firm’s name.

Can Oltre Digital redesign a site without losing search rankings?

Yes, with a migration plan: every old URL is redirected to its new equivalent, structured data is kept or improved, and search engines are notified through Search Console, Bing Webmaster Tools and IndexNow.

Free tool

How do AI assistants describe your firm today?

With the free AI Visibility Scan, Oltre Digital checks what ChatGPT, Perplexity and Gemini say about your business and sends you the results.